• Business development
    - 19 years experience
  • Strategic planning
    - 17 years experience
  • Advertising account service and sales management
    - 19 years experience
  • Research, planning, buying or selling media
    - 19 years experience
  • Team development, employee recruitment, mentoring and supervision
    - 17 years experience
  • Revenue forecasting, expense budgeting and p&l management
    - 17 years experience

Qualifications

•Ten year record of meeting or exceeding all assigned company/personal/team/sales goals
•Achieved fourteen strategic goals for an advertising agency in the first 12 months
•Generated more than $1MM new agency revenue from existing accounts in first 6 months
•Managed more than $500MM annually in client media advertising investments
•Negotiated more than $1.2MM in real savings for a major retailer advertising media budget
•Supervised the placement communication and media directions for 175+ annual consumer marketing events
•Turned-around a service line for media information company from losing $2 for every $1 in revenue to a 50% operating profit margin
•Expanded the market share for a media information company by 500%+
•Managed the most successful new service launch for not-for-profit company in 30 years
•Speaker at regional, national and international association events/conventions
•Author of published industry white papers on advertising, media and syndicated/custom research
•Worked with hundreds of marketing/advertising/media/research companies in 38 states and several foreign countries
•Managed three separate SBUs for a private company
•Interviewed for numerous advertising/media/research stories in publications including The Wall Street Journal, Advertising Age, Editor & Publisher, Folio, Presstime, MediaPost and Media Daily News

Accomplishments

  • Executive and operational management
  • Marketing strategy and advertising optimization
  • Retail (consumer) and b2b markets
  • Confidential projects
  • Research (primary, syndicated)
  • Building and utilizing a network of C-level/executive industry contacts
  • Pre-printed inserts (FSI), display (ROP) and online advertising

You’ll also find Kevin on LinkedIn and Facebook

Specialties

Group Publisher
1st5ive Media
2005 – Present

Responsible for the strategy, operations, marketing, sales and editorial direction for an online media network of general-consumer and special- interest sites…   Leverages experience, research and reporting to evaluate current and determine potential target markets… Plans, organizes, directs and controls the production resources including budget development, cost management and revenue generation… Directs the development of a partnership network that includes 8 marketing service companies and 250+ advertisers…  Launched as a single website for a Masters in Business Administration class assignment at Roosevelt University, the network has grown to include more than 60+ active domains and 156,000 content pages indexed by major internet search engines

 










Marketing/Advertising/Management Consultant
Consultant
Sole Proprietorship; Retail industry
2008 – Present

Short-term and longer-term assignments for partners in the corporate functions of  marketing strategy, advertising optimization and operational effectiveness maximization… Commissioned environments include  fusion with existing teams to enhance future results and circumstances of isolation  for an independent critical review of processes, resource allocation and performance…

Vice President
American Communications Group (ACG)
Privately Held; Marketing and Advertising industry
2007 – 2008

Executive management position with the leading private advertising agency partner for major regional and large national retailers…. Accomplished fourteen strategic goals in the first twelve months including generating $1 million in new revenue from existing accounts, enhancing client service and improving daily business procedures… Served on agency’s executive and operations teams… Developed long-term strategic marketing goals and short-term tactical plans to enhancing agency’s positioning… Responsible for three separate SBUs… Managed executive/senior-level client relationships and expectations… Delivered strategic counsel and operating recommendations for agency’s clients… Created and championed agency’s consumer/media/audience research and analysis strategies… Led the account service teams responsible for more than $500 million in client media investments via pre-printed inserts, display (ROP) and online advertising through 1,800+ publishers including newspapers, shared-mail and internet… Supervised the placement communication and media directions for 175+ consumer marketing events annually… Build, implement and evolve systems and procedures to manage workflow… Maximized agency margins through effective and efficient resource utilization… Accounted for business development revenues from existing accounts and external prospects… Position reported to the Senior Vice President and President/Chief Executive Officer… Responsibilities required major market travel [50%] as well as visionary leadership, team development, account management, communication and consultative skills…

Director, Sales & Marketing
Audit Bureau of Circulations
Non-Profit; 201-500 employees; Marketing and Advertising industry
2001 – 2006

Developed and directed all United States sales and marketing plans for newspapers, consumer magazines and B2B publication divisions… Delivered strategic recommendations and presented progress reports at company Board of Directors’ meetings… Served as the primary ABC representative at various key marketing/advertising/research events… Recruited, mentored and supervised team to consistently exceed new business development and revenue goals… Functioned as the managing director for company’s media/audience research (custom and syndicated) verification services… Planned and managed promotion and advertising budget… Directed the creative development of marketing collateral, trade exhibitions and sales materials… Managed advertiser and ad agency print buying committees… Managed advertising sales training programs and materials… Position reported to the Senior Vice President of Sales & Marketing and President/Managing Director… Responsibilities required major market domestic and international travel [50%] as well as strong leadership, team development, project management, communication and consultative skills…


Manager, Sales & Marketing

Developed and directed all United States sales and marketing plans for newspapers, consumer magazines and B2B publication divisions… Delivered strategic recommendations and presented progress reports at company Board of Directors’ meetings… Served as the primary ABC representative at various key marketing/advertising/research events… Recruited, mentored and supervised team to consistently exceed new business development and revenue goals… Functioned as the managing director for company’s media/audience research (custom and syndicated) verification services… Planned and managed promotion and advertising budget… Directed the creative development of marketing collateral, trade exhibitions and sales materials… Managed advertiser and ad agency print buying committees… Managed advertising sales training programs and materials… Position reported to the Senior Vice President of Sales & Marketing and President/Managing Director… Responsibilities required major market domestic and international travel [50%] as well as strong leadership, team development, project management, communication and consultative skills…

Senior National Advertiser/Agency Specialist
Arbitron
Public Company; 501-1000 employees; ARB; Marketing and Advertising industry
1998 – 2001

Responsible for 600+ clients nationwide (advertiser/agency sales & marketing division)… Developed and delivered presentations (syndicated research for media audience demographics and consumer insights and/or media planning/buying software tools) to key clients during new business and renewal sales cycles… Constructed and implemented marketing plans allowing division to surpass annual revenue targets… Consistently exceeded quarterly and annual goals by 25-100+%… Won eight marketing and customer service awards selected by management and peers… Administered expense and travel budgets… Piloted development of division with enhancements to the core business products, expansion into new markets and continual competitive analysis… Scheduled and managed offsite regional client seminars… Collected and reported monthly status to senior management…

Director of Client Services and Media
KSH Advertising
Privately Held; 11-50 employees; Marketing and Advertising industry
1993 – 1998

Developed new business and managed roster of local retail, regional B2B and non-profit clients… Constructed and implemented integrated marketing communication plans… Established advertising objectives, media strategies and campaign budgets… Planned and purchased broadcast (television, radio, cable), print (newspaper, magazine, b2b, direct mail) and out-of-home (outdoor, transit, street furniture) media…

Advertising Account Executive
Boone Newspapers
Privately Held; 500+ employees; Media industry
1991 - 1993

Media Intern
Gillis-Townsend Advertising
Privately Held; 50-100 employees, Marketing and Advertising industry
1990

 

 

Experience

University of Alabama

Tuscaloosa, Alabama
Bachelor of Arts in Communications, 1991
Major: Advertising
Minors: Management, Marketing
ua.edu

Roosevelt University

Chicago, Illinois
Masters in Business Administration, 2006
Concentration: Marketing
roosevelt.edu

 

  • Audit Bureau of Circulations
    Richard W. Deneen Award (employee of the year)
  • Arbitron
    Specialist of the Year (employee of the year)
    All-Star Client Service (peer selected employee of the year)
  • Radio Advertising Bureau
    Certified Radio Marketing Consultant

Speaker/Panelist/Presenter at numerous industry events including:
• Newspaper Association of America (Marketing Conference, Retail Advertising Forum)
• Audit Bureau of Circulations (ABC Board Newspaper Committee, ABC Board Advertiser/Agency Committee, NAA/ABC Liaison Committee, Newspaper Advertising Buyers Committee, Reader Profile Advisory Committee, Subscriber Profile Advisory Committee, ABC Annual Conferences)
• Scarborough Research (Sales, Research & Marketing Conference- Newspaper Users Conference)
• Worldwide Readership Research Symposia (WRSS)
• ESOMAR (Worldwide Audience Measurement)
• Advertising Research Foundation (Print Media, Media Research, WOW)
• California Newspaper Advertising Executives Association (Annual Conference)
• New York Newspaper Advertising & Marketing Association (NYNAME)
• Southern Newspaper Publisher’s Association (Annual Conference, Marketing Conference)
• Suburban Newspaper Association (Publisher’s and Advertising Directors Conference)
• Arbitron (User’s Conference)

Background

“Kevin is a highly detail oriented manager whose strengths include Account Management, Trouble-Shooting and the Development of Media Solutions.”

Jason Hicks
Vice President- New Business Development, ACG

“Kevin is an excellent manager with a great sense of what clients need and want. He understands the advertising/marketing industry very well and can translate that down the ranks. He is asset for any company.”

Rachel Stayduhar
Media Analyst/Marketing Manager, ACG

“Kevin’s ability to keep his eye on the big picture while always focusing on the bottom line made him an invaluable resource to me while we worked together at ACG. I found him to be forward thinking, pleasant, and a strong advocate for his clients. I regard Kevin as an intelligent and dedicated member of the Print Advertising industry.”

Brenda Fackler
Director of Client Services, ACG

“I worked with Kevin when he was at the Audit Bureau of Circulations managing the ABC Reader Profile program. He had the difficult job of managing the often conflicting interests of a variety of stake holders. He was able to do so by being a knowledgeable, well prepared, reasonable and flexible.”

Gary Meo
SVP, Print and Digital Media Services, Scarborough Research

“Kevin was the lead account representative for my business when I was in charge of marketing at a large specialty retailer. Kevin is a consumate professional and serviced our account with a keen sense of strategy while establishing excellent relations with our media partners, Kevin is well-connected in his industry and has industry knowledge that has always been proven beneficial to the clients he services. I wholeheartedly endorse Kevin in any capacity his career will take him and would be happy to provide a more detailed recommendation if necessary.”

Top qualities: Great Results, Personable, Expert

Rich Arthur
Senior Director of Marketing, Michaels Stores, Inc.

“The word “partner” is an overused, and quite often a misused reference in business today. Kevin is the kind of business partner who actually does take the time to listen to the other party’s viewpoint. He shows the respect of preparation, and an informed understanding of the other person’s capabilities and limitations. He knows that disagreements don’t end good partnerships, they simply present ongoing opportunities to discover a solution that hasn’t been found yet. I’ve always appreciated the fact that Kevin asks questions to learn, not to trap people, and that he is generous in adding his own ideas to move any situation closer to solution. He is knowledgeable in all aspects of media, creative in his approach to business challenges, and strikes me as being very intellectually curious – a quality that I believe that anyone who is succesful in nearly any walk of life is likely to have. I’ve enjoyed all of my dealings with Kevin, and hope that we will many more opportunities in the future to work together.”

Barry Haselden
SVP, National Retail Sales, Tribune Media Net

“I met Kevin when he took over the JC Penney account for ACG. He was very open and interested in our perspective of the account, our market and recommendations for the future. It was evident that he had the client’s best business interests in mind and worked towards solutions that were fair and equitable and resulted in a win for his client.”

Ray McCutcheon
senior vice president, Newsday

“In my working with Kevin on our mutual customers I have found him to be uniquely attune to the needs of his customers and his partners in a way that helped drive solutions that worked for both parties.”

Jeff Bergin
Vice President National Sales and Advertising Strategy, Gannett

“Kevin is a great partner. He focuses on his clients needs while maintaining a true partnership with media companies he works with. He is always open to new ideas and straight forward on what will and will not work for a client. He’s always professional yet very approachable.”

Shannon Hanes
Director, Major Retail, Los Angeles Times

“Kevin is a creative, energetic advocate for his clients. He is always willing to pitch in and is a marvelous follow up guy. He understands the business and assists in moving the needle forward for his clients and for the industry”

Mort Goldstrom
VP, Advertising, Newspaper Association of America

“Kevin has provided meaningful information in an open and constructive manner. His approach to business is straightforward and bottomline focused.”

Kenneth W. Courter Sr.
Executive Director, Washington Suburban Press Network

“Kevin is incredibly resourceful and has been a great partner for Starcom through many industry initiatives. Kevin could always be counted on participating and adding value to many ARF Print Council initiatives.

I highly recommend Kevin. He has been a great partner to Starcom.”

Judy Bahary
VP Research Director, SMG

“While at ABC Kevin was responsible for managing the marketing division for research verification services and I was overseeing the auditing aspect of the program for the organization. Both Kevin and I worked on many industry liason committees, projects, and growing the business to meet advertisier and publisher needs. With Kevin’s expert leadership, knowledge, and hardwork he was able to grow the business to one of the most sucessful programs at ABC in both service and revenue.”

Antony George
Manager, Reader Profile Services & Electronic Audit Applications, Audit Bureau of Circulations

“Kevin is a very professional individual who is attenative to clients needs.”

Jerry Hill
Director of Audience Development, Times Publishing Company

“Kevin has been a pleasure to work with. He is highly competent and responsive. ”

Steve Seraita
EVP, Sales, Scarborough

“Kevin is a skilled marketer with outstanding interpersonal skills. I admire his tenacity and collaborative negotiation style. I worked with Keven as he constructively facilitated groups with various interests (advertisers, publishers and researchers) in his efforts to develop more useful metric tools for the media industry. As a member of the research segment of a high-profile project committee I gained genuine respect for Kevin’s work.”

Robin Seymour
Director of Research, Milwaukee Journal Sentinel

“I had the opportunity to work with Kevin over a two year period. He was consistently well-prepared, in complete command of the the material and was very efficient at managing the meetings and staff. He had the unenviable position of leading a group of “volunteers” serving on an ABC committee, all of whom, myself included, had their own agenda. Keven did an excellent job of managing that group and getting everyone to focus and move the process forward. All my experiences with Keven have indicated to me that he is a very competent, thorough professional who gets the work done and done well. Further, he has consistently been pleasant and personable. All my experiences with him professionally and personally have been positive.”

David Daugherty
VP/Research, Gannett

“As a fellow partner to the newspaper industry, Kevin was always thinking about what would serve his clients best. Good natured, responsive, hard-working and someone you looked forward to seeing at industry gatherings.”

Sammy Papert
CIAO, Belden Associates

“During the years I worked with Kevin he was very in-tune with the needs of his clients. Customer service was a top priority. He served his customers quickly while maintaining high quality training, adivce or education on our companies newest products.”

Lee Clark Simpson
Director of Operations, Arbitron

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References

 

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